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Why use a white background for your e-commerce products

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For most products, a plain white background is most suitable. At the same time, a white background will also allow you to use the same product images on many online marketplaces such as Amazon, eBay and Rakuten.

We recommend using the same background for all your products to add consistency and professionalism to your site.

Flat and minimal styling: Simple is still a major trend (as it was for most all of 2013). And a white background is the epitome of simple. White also makes it easy to pair and use many of the bright, bold colors that are symbolic of flat design styles

As a background color though, white is more of a supporting cast member. While it maintains some of its own color associations, the hue also absorbs what is around it, allowing the full meaning of the design around it to come through. So white as a background color, for example, will take on feminine attributes when paired with pink and script typefaces.

White as a background color emphasizes clarity and removes visual obstacles and clutter in today’s trending use. The hue is used to add visual emphasis to other important parts of the design – color, text or images – and is frequently part of an overall visual aesthetic that is simply designed and minimalistic.

Working with white background ecommerce product images can bring a modern, sleek and clean feel to almost any type of web design project.

Product Image Tips

Create contrast: Choose dark or bright colors that will speak to users against the white background. Black is a common choice for type on a white background (dark grays as well) because it is easy to see and read. The same is true of images as well. Select images that aren’t overly white in focus or consider using a black border around images to set them apart from the stark background.

Keep it simple: The essence of white is simplicity. For the most impact, opt for a simple or minimally-styled design scheme.

Use simple images: Photos, graphics and illustrations should mirror the same feel as the overall design. Rather than complex images with a lot going on, keep them simple as well.

Focus on typography: Beautiful type is of the upmost importance in a design outline where everything is simple. This also makes type more of a foal point in the overall design. Pick one or two great fonts and use them well. This will go a long way to creating a visually stunning white-based website.

Space is your friend: Remember, white backgrounds are part of an overall look and trend. Use them well by giving everything on the screen plenty of room. Add extra space around objects, leave wider margins between text and menu items. Try to focus on the space as much as the objects within it.

Focus on an accent color: Pick a color and use it against white backgrounds and black type for a fun. The “pop of color” brings focus to certain parts of the design in a more subtle way. And it works with almost any hue.

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