Great product photos are what attracts customers to your online store. You can have an exciting product description or captivating testimonials. But without high-quality visuals to back up your claim, you will lose as many customers as possible. The more attractive your product images are, the more customers patronize your online store.
Keep reading if you want to attract more customers. Below are some basic techniques for improving your online store product photography, as well as step-by-step instructions for making your DIY lightbox and DIY product photos.
In this article, you’ll learn tips on how to help you improve your product photography so that you can stand out, get more clicks, and make more money.
This website only does one thing: it removes product images’ backgrounds. Furthermore, it uses artificial intelligence (AI) to cover all the heavy lifting.
As a result, this is our preferred method for quickly removing a background from a product. It’s quick and straightforward to do, and the results are fantastic.
How to Remove a Background from a Product Image on the Internet
1. Go to Clickmajic.com in your browser.
2. Select an image or enter an image URL.
3. Complete the verification process.
4. Review your findings and save your newly created image.
Natural Shadow for your Product
Nothing looks more realistic than your product’s “natural shadow” or its actual shadow. It’s almost always best to capture natural shadow during the shooting process, but this is easier said than done for many products.
Although the shape of your product and the difficulty of properly lighting may prevent you from capturing a perfect natural shadow, one can still be added afterwards.
Natural shadow works well in footwear photography. You can create a truly natural shadow with a little forethought and a few minutes in Photoshop, and your footwear product will look professional when viewed online. Using a light source while photographing the product is the best way to achieve natural-looking shadows.
Note: Please make sure the light source is to the side of your subject, whether it’s natural or artificial. This allows the shadow to be cast at an angle from your product, giving it a more three-dimensional appearance.
Photographing your product against a white background will also add depth to the shadow.
Post-production work is minimal because your shadow already exists when using natural shadows.
Setup for natural shadow lighting Following minor tweaks, You can create a natural shadow in post-production if you can’t create one with lighting techniques.
Two Types of Shadows for Product Image
Objects can cast two types of shadows: cast shadows and form shadows.
- Cast shadows appear on the ground or other objects near an object.
- Form shadows are shadows that appear on an object’s surface.
Both types of shadows are determined by the direction, distance, and number of light sources. To get a sense of how a realistic cast shadow will look, use the form shadows of your object.
Simple Product Photo Tips and Process
Photographing your products in a lightbox is an easy way to make them look more professional and appealing. Here are other ways on how you can improve your product photography.
1. Set up your background
Choosing the right background not only keeps the focus on the product you’re photographing but also makes the post-production editing process more manageable. Use a white or light background to remove unwanted objects and make retouching photos easier.
Table for shooting
You might want to consider ordering a white sweep if you’re going to be doing a lot of photoshoots. For DIY, a roll of white craft paper can be used to make your chair-mounted sweep.
A tent made of light materials
Building your light tent, also known as a lightbox, is another low-cost backdrop option. This is a translucent wireframe box that helps to distribute light evenly around the focused object.
2. Set up your product
Make sure your product is centred and on a flat, stable surface, such as a table or chair, before placing it in front of the backdrop.
You may want to use a bust for items like jewellery and other accessories that better display the product, and you may need to spend some time adjusting the product until it’s perfectly centred for items with labels or special designs.
3. Adjust your lighting
Perfect lighting is one of the most important aspects of capturing a high-quality product photo. Although it may be time-consuming to adjust, good lighting can make or break an image, and you’ll thank yourself later in the post-production process when you have fewer edits to make.
I. Natural light – If you’re shooting a lifestyle photo with a model or shooting outdoors, natural light is ideal. Preferably you need to take the shots during the day when the sun is at its brightest for the best results.
II. Artificial light – If you have the budget for studio lights or want to shoot at night, artificial light might be a better choice.
4. Pick the right camera
Smartphone technology has advanced significantly, so if you already have an iPhone in your back pocket, you’ll be fine. You can always dress up your product photos with a backdrop or experiment with lighting to get that perfect shot if you’re looking to buy a DSLR, however.
5. Retouch your pictures
Even if you’ve hopefully already captured a few images that you like, retouching is still a necessary step in the process. This will transform your photos from ordinary to extraordinary and ensure that the quality, lighting, and positioning of all product images on your site are consistent.
6. Optimize images
The slower the page load speed on your e-commerce website, the larger the image. On the other hand, if your SEO isn’t up to par, it may degrade the quality of your image.
How I Can Enhance a Shadow in a Picture
Adjust image shadows and highlights using Photoshop
- Select Image > Adjustments > Shadow/Highlight from the menu bar.
- Move the Amount slider or enter a value in the Shadows or Highlights percentage box to adjust the amount of lighting correction.
- Select Show More Options to make additional adjustments for more refined control.
Should Product Photos Have Shadows?
Although light is considered the most crucial element in photography, shadows should not be overlooked. A shadow is also required to obtain a good product image.
Why Are Shadows Important in Photography?
Shadows can be used to draw a viewer’s attention to a particular area. By removing detail from the image’s less critical parts, the shadows help focus the viewer’s attention. The shadow would help to conceal the face’s details. As a result, the viewer’s attention would be drawn to the subject’s eyes.