Ecommerce Product Images: Best Practices That Help You Sell More
You’ve done a ton of research and got the keywords and copy down, but if you don’t have the right photos, no one will ever click your listing. People need visuals to feel confident about making a purchase.
Salsify found that 73% of shoppers wouldn’t purchase without at least three images. Make sure you’re using pictures to draw attention, answer questions, and ultimately help convert visitors into buyers.
Get great-looking photos that bring customers to your store and convert them as well. With online shopping, our lives are moving at the speed of light. Having a high-quality product image for your E-commerce can be the difference between someone buying from you or not, so get it right!
With ClickMajic AI Image Background Removal, you can now display your product on various high-quality backgrounds. This is how it works!
- Upload your Product image (drag and drop)
- Allow AI to perform the heavy lifting in removing the backdrop from your logo.
- Save your high-resolution product image to your computer.
In 5 seconds, you now have high-quality transparent product images for your Ecommerce Website!
ClickMajic also provides an API for removing product images backgrounds in bulk.
How To Take Product Images That Convert
On an eCommerce website, the value of visual content cannot be overstated. Product photography in today’s world is more than just product images. It now incorporates more complex media like video and interactive 3D augmented reality. It must provide the same function that tangible items formerly did: assisting customers in deciding whether or not to purchase what you’re offering.
Competitor Research and Planning your images
You must prepare ahead of time before we begin photographing your product photos. Head over to your competitor’s website and see what images they are using. If they are an established store, chances are their imagery works. If you are new, try to aim for a similar style as a starting point.
Consider thinking about how your final photos will have the most impact on your shop.
In the next step, we’ll go over how to create your raw product images.
Creating your raw images
If you can capture the “raw” photos in a way that shows each product in enough detail and in its best light while also reducing the amount of post-production work required, it would be highly beneficial.
Tip: Shooting in RAW is how you retain most details in your shots, which can later help your editing process.
Shooting pictures as near to the desired end state as feasible saves time (and money) in the long run.
Start with these critical aspects if you’re a novice photographer:
- Selecting a camera (guide: Best Camera for Product Photography 2021)
- Getting the lighting just right and shooting in a high-resolution format (guide: Lighting for product photography)
- Capturing your product from all angles
- Use a plain background with a different colour to your product (this will allow automated tools to easily cut your product out of the background, allowing you much more flexibility in the display of your images)
A note on product photography and camera selection:
According to this product photography guide, DSLR cameras will almost always capture better photos than smartphone cameras, but there’s no denying that the finest smartphones are closing the gap.
Lighting and consistency
As you could have gathered from the above, lighting is always important. The following are the essential aspects of lighting to consider:
- Is there a sufficient amount of natural light?
- Is it the same in all of your product images?
Set up your product-shooting session to the side of a window to solve the first element (the light should not face the camera or be behind it). It’s better to avoid utilizing artificial lighting unless you’re a seasoned pro who knows what you’re doing. Stay away from outdoor pictures in general, as solid sunlight may make the consistency more difficult.
This takes us to the second part of the equation. Maintain uniform illumination across all of your goods. Your clients would want your items to have a consistent appearance to compare them side by side. It’s much easier to do this when capturing the raw image than afterward in post-production. Remember that the intensity of natural light in a space can change rapidly, so don’t wait too long to take your photos.
PRO TIP: If your natural lighting situation leaves to be desire, go for a lightbox (this guide might help)
Optimizing your images further
Image optimization saves and delivers images in the smallest possible file size without reducing the overall image quality. Optimized images will not only improve your page loading times and attract more shoppers to your store, but they will also help you rank better in search engines.
- Image Alt-text is another way search engines interpret the photos found online. Alt text also displays when an image can’t load properly and tells the browser what’s supposed to be there. This will help with your rankings in Google and Bing.
- Clickmajics background removal tool allows you to isolate your photo’s topic and produce a translucent backdrop, allowing you to use your new picture in several different styles and locations, which is great for eCommerce. You can now quickly delete your background photos with only a few clicks, thanks to ClickMajic. Place your subject in an entirely different context on a colored backdrop or build a new background.
- Use a WordPress plugin to speed up your images. Optimole and EWWW image optimizer are both great at converting your images into Google’s WEBP format, which is smaller and faster loading. Studies have shown that faster loading websites convert better.
Name Your Product Images Descriptively
A lot of people assume that search engines don’t read image file names, but that isn’t true. Search engines do read image file names, so it’s important to make your file names search engine friendly.
This way, search engines can more easily spider your images and connect them with the content on your site. Here are some easy steps you can take to ensure the file names you use are search engine friendly:
- – Ensure your file names are relevant to what’s in the image
- – Use the actual image name as the file name and alt tag
- – Don’t use spammy terms in your file names (repeating the same keywords won’t make them more relevant to search engines!)
High-Resolution Images, It’s 2021!
Blurry product images should be a thing of the past by now.
The benefit of using large image resolution for e-commerce product images is that most customers using mobile devices have Retina displays. When the image resolution is high, you increase the quality and clarity of the image. Once the customer has seen the product in high resolution, you have a much better chance of convincing them to buy. If the image resolution is not sharp, customers are going to be disappointed in the product delivered to them.
PRO TIP: A minimum resolution of at least 1920px width is recommend so that when your customers Zoom in, your image stays sharp.
Benefits of different image file types WEBP, PNG, JPEG
PNG is the best file type for product images. PNGs can store lossless image data. JPEGs, on the other hand, are lossy. In general, PNG is the best file type for product images, due to its transparency and compression. However, when large amounts of potentially transparent pixels are not required, the JPEG format can be more efficient. Animation and other dynamic effects are also better on the web using GIF. Additionally, PNG can be more efficient for simple images, due to its compression.
WebP product images are a new image format that save around 33% more data than JPEG images. The data reduction is possible thanks to the improved encoding efficiency of WebP. By choosing to use WebP over JPEG, you can save costs without significantly affecting quality.
With this new format, you can expect to cut bandwidth costs significantly. In addition, faster loading times will help you improve how your visitors perceive your site. And last but not least, more relevant search results from Google will help you bring more traffic to your site.
PRO TIP: Save your images in PNG format, the WordPress plugins (EWWW or Optimole) will automatically convert your PNGs into WEBP format.
Product-only photos are intended to present your product in the best possible light from all perspectives. They’re generally taken against a white backdrop, which helps to maintain a uniform appearance throughout your product range.
Ideally suited for your product page and describe your goods at a glance. It is their responsibility to guide website visitors towards completing a purchase. Contrary to popular belief, your product page needs a minimum of a dozen photos, not just one or two.
The majority of them should be product-only photos, with one or two in-context shots thrown in for good measure in order to strengthen your product’s emotional ties. Product-only pictures are typically the best choice for product pages, as they convert at a much greater rate.
Optimize Your Images Further
- Page speed – large images can make your website slow and unresponsive. Your users have a short attention span and optimizing your shots will go a long way toward ensuring that it loads quickly.
- As an end-user of any website, there’s nothing more annoying than having to wait for ages on a page so that the underlying code can process. Not only is this frustrating, but it also means that we are far less likely to engage with your site’s content. This is why it is crucial for you as a designer or developer – or both – to know how to optimize your product images to create a better user experience on your site and meet their speed expectations.
- Image optimization helps to ensure your images rank in image searches on Google. This will be useful for the overall SEO (search engine optimization) of your site. Plus, page speed is an integral part of Google’s search algorithm, and image optimization can help you avoid the organic search penalties of having a slow site.